STOREWIDE SALE - NO CODE NEEDED

Skip to content

NOW OPEN AT 70 VICTORIA STREET CAMBRIDGE & 401 GREY STREET, MADE, HAMILTON EAST

What's Up Buttercup

NEW
Shop by Size
- NB
- 0-3M
- 3-6M
- 6-12M
- 1YR
- 2YR
- 3YR
- 4YR
- 5YR
- 6YR
- 7YR
- 8YR
Baby + Child
Brands
SALE

Open account page Open search Open cart

NEW
SALE

Country

NB
0-3M
3-6M
6-12M
1YR
2YR
3YR
4YR
5YR
6YR
7YR
8YR

Clothing

Singlets Bodysuits Tops Long Sleeve Tees Cardigans Jumpers Jackets Bottoms Bike Shorts Leggings Bloomers Shorts Track Pants Dresses & Skirts Swimwear Rompers & Overalls Onesies & Sleepwear Rainwear
Footwear

Converse Pretty Brave Vans Rainboots
Accessories

Headbands Booties & Mittens Bows & Clips Tights & Socks Hats & Beanies
Care

Bassinet Sheets Cot Sheets Wraps + Swaddles Blankets Comforters Night Lights Teething Solutions Bathtime
Toys

Soft Toys Wooden Toys Dolls Houses Dolls Maileg Games & Puzzles Arts + Crafts Bikes + Trikes
Jellycat

A-C

Alex & Ant Alimrose Animal Crackers Aster & Oak BIBS Burrow & Be Converse Crywolf Cuddle + Kind Current Tyed
D-K

Eve Girl French Country Frigg Goldie and Ace Hape Herschel Supply Co Huxbaby Jamie Kay Jellycat Jiggle & Giggle KaPow Kids Kinderfeets Kip & Co
L-O

Living Light Little Belle Nightlights Little People Big Dreams Love to Dream Maileg Mimi & Lulu MINIKID Mombella Mushie Muskhane Nature Baby Nana Huchy Ned Collections No Nasties Noralee Notting Hill Bear Olli Ella Organic Zoo
P-S

Paddington Bear Paola Reina Pintoy Pretty Brave Quincy Mae Rylee + Cru Saben Sage x Clare Sophie Store Silver Linings Collective Silly Silas ST GOLIATH
T-Z

Therm Tikiri Tony’s Chocolonely Toshi Trybike Vans Wishbone Design Woolbabe Ziggy Lou

Cart

Your cart is empty

Sort by

Filters

Brand

Alex & Ant (6)

Alphabet Soup (2)

and the little dog laughed (1)

Animal Crackers (7)

Aster & Oak (50)

Bencer & Hazelnut (1)

BIBS (1)

Burrow & Be (1)

Converse (2)

CRYWOLF (11)

Current Tyed (3)

Dimples (3)

Eve Girl (5)

Fabelab (1)

Goldie and Ace (9)

Gund (1)

Hello Stranger (1)

Huxbaby (29)

Inkah (1)

Jamie Kay (68)

Jiggle & Giggle (5)

Kapow Kids (10)

Karibou Kids (1)

Kip & Co (6)

KONGES SLØJD (9)

LLORENS SPAIN (1)

Mello Merino (1)

Mimi & Lulu (1)

MINIKID (1)

Miniland (1)

My Wee Fairy Door (1)

Nature Baby (5)

Nordic Kids (2)

Not specified (1)

Oli and Carol (1)

Organic Zoo (4)

OYOY (1)

Patti Oslo (2)

Pretty Brave (8)

Quincy Mae (1)

Rylee + Cru (5)

Sage x Clare (1)

Sassi (1)

Silly Silas (4)

ST GOLIATH (7)

The Woodlands Toys (2)

Therm (13)

Toshi (49)

Vans (19)

WILLOW BY THE SEA (1)

Price

$ to $

More filters

Accessories (4)

Baby Boys (1)

Baby Girls (1)

Bassinet Sheets (1)

Bedding (1)

Bibs (2)

Bike Shorts (4)

Blanket (1)

Blankets (3)

Bloomers (4)

Bodysuits (9)

Bottoms (57)

Bows and Clips (7)

Cardigans (2)

Comforter (1)

comforters (1)

Cot Sheets (1)

Decor (1)

Dolls (1)

Dresses and Skirts (18)

Dummies and Teething (1)

Gumboots (3)

Hair Accessories (14)

Hair Bow (5)

Hats & Beanies (17)

Headband (4)

Headbands (8)

Jackets (10)

Jumpers (8)

Leggings (24)

long sleeve tees (11)

lucky lasts (38)

Mama (2)

Mittens (1)

Music (3)

Night Lights (1)

Onepiece (7)

Onesies & Sleepwear (7)

Overalls (7)

Rainboots (3)

Rainwear (22)

Romper (2)

Rompers (5)

SALE (251)

Shoes (26)

Shorts (3)

Singlets (1)

Skirts (1)

Soft Toys (6)

Sweat Shirting Sets (2)

Swimwear (12)

Tights & Socks (35)

Tops (74)

Track Pants (7)

Wraps & Swaddles (3)

Brand

Alex & Ant (6)

Alphabet Soup (2)

and the little dog laughed (1)

Animal Crackers (7)

Aster & Oak (50)

Bencer & Hazelnut (1)

BIBS (1)

Burrow & Be (1)

Converse (2)

CRYWOLF (11)

Current Tyed (3)

Dimples (3)

Eve Girl (5)

Fabelab (1)

Goldie and Ace (9)

Gund (1)

Hello Stranger (1)

Huxbaby (29)

Inkah (1)

Jamie Kay (68)

Jiggle & Giggle (5)

Kapow Kids (10)

Karibou Kids (1)

Kip & Co (6)

KONGES SLØJD (9)

LLORENS SPAIN (1)

Mello Merino (1)

Mimi & Lulu (1)

MINIKID (1)

Miniland (1)

My Wee Fairy Door (1)

Nature Baby (5)

Nordic Kids (2)

Not specified (1)

Oli and Carol (1)

Organic Zoo (4)

OYOY (1)

Patti Oslo (2)

Pretty Brave (8)

Quincy Mae (1)

Rylee + Cru (5)

Sage x Clare (1)

Sassi (1)

Silly Silas (4)

ST GOLIATH (7)

The Woodlands Toys (2)

Therm (13)

Toshi (49)

Vans (19)

WILLOW BY THE SEA (1)

Price

$ to $

More filters

Accessories (4)

Baby Boys (1)

Baby Girls (1)

Bassinet Sheets (1)

Bedding (1)

Bibs (2)

Bike Shorts (4)

Blanket (1)

Blankets (3)

Bloomers (4)

Bodysuits (9)

Bottoms (57)

Bows and Clips (7)

Cardigans (2)

Comforter (1)

comforters (1)

Cot Sheets (1)

Decor (1)

Dolls (1)

Dresses and Skirts (18)

Dummies and Teething (1)

Gumboots (3)

Hair Accessories (14)

Hair Bow (5)

Hats & Beanies (17)

Headband (4)

Headbands (8)

Jackets (10)

Jumpers (8)

Leggings (24)

long sleeve tees (11)

lucky lasts (38)

Mama (2)

Mittens (1)

Music (3)

Night Lights (1)

Onepiece (7)

Onesies & Sleepwear (7)

Overalls (7)

Rainboots (3)

Rainwear (22)

Romper (2)

Rompers (5)

SALE (251)

Shoes (26)

Shorts (3)

Singlets (1)

Skirts (1)

Soft Toys (6)

Sweat Shirting Sets (2)

Swimwear (12)

Tights & Socks (35)

Tops (74)

Track Pants (7)

Wraps & Swaddles (3)

Miniature Ladder | My Wee Fairy Door

Miniature Ladder | My Wee Fairy Door

Miniature Ladder | My Wee Fairy Door

Sale price$8.00

Miniature Ladder

Miniature Ladder

Sale price$8.00

Alison Sock - Bunny Parchment | Jamie Kay

Alison Sock - Bunny Parchment | Jamie Kay

Sale price$9.99

Classic Rib Sock - Shale Grey | Jamie Kay

Classic Rib Sock - Shale Grey | Jamie Kay

Sale price$9.99

Classic Rib Sock - Light Oatmeal Marle | Jamie Kay

Classic Rib Sock - Light Oatmeal Marle | Jamie Kay

Sale price$9.99

Brayden Sock - Sepia | Jamie Kay

Brayden Sock - Sepia | Jamie Kay

Sale price$9.99

Marle Sock - Mouse Marle | Jamie Kay

Marle Sock - Mouse Marle | Jamie Kay

Sale price$9.99

Marle Sock - Doe Marle | Jamie Kay

Marle Sock - Doe Marle | Jamie Kay

Sale price$9.99

Classic Rib Sock - Dawn | Jamie Kay

Classic Rib Sock - Dawn | Jamie Kay

Sale price$9.99

Organic Baby Socks Jacquard - Rosewood

Organic Baby Socks Jacquard - Rosewood

Sale price$10.50

Organic Socks Ankle Dreamtime - Rosewood

Organic Socks Ankle Dreamtime - Rosewood

Sale price$10.95

Organic Socks Ankle Dreamtime - Lake | Toshi

Organic Socks Ankle Dreamtime - Lake | Toshi

Sale price$11.99

Organic Socks Ankle Dreamtime - Ash | Toshi

Organic Socks Ankle Dreamtime - Ash | Toshi

Sale price$11.99

Organic Socks Ankle Dreamtime - Carmine | Toshi

Organic Socks Ankle Dreamtime - Carmine | Toshi

Sale price$11.99

Organic Socks Ankle Dreamtime - Pearl | Toshi

Organic Socks Ankle Dreamtime - Pearl | Toshi

Sale price$11.99

Organic Socks Ankle Dreamtime - Maple | Toshi

Organic Socks Ankle Dreamtime - Maple | Toshi

Sale price$11.99

Organic Socks Ankle Marle - Dreamtime | Toshi

Organic Socks Ankle Marle - Dreamtime | Toshi

Sale price$11.99

Organic Socks Ankle Dreamtime - Jade | Toshi

Organic Socks Ankle Dreamtime - Jade | Toshi

Sale price$11.99

Organic Socks Ankle Marle Storm | Toshi

Organic Socks Ankle Marle Storm | Toshi

Sale price$11.99

Organic Socks Ankle Marle Lavender | Toshi

Organic Socks Ankle Marle Lavender | Toshi

Sale price$11.99

Organic Socks Ankle Marle Feather | Toshi

Organic Socks Ankle Marle Feather | Toshi

Sale price$11.99

Organic Baby Socks Ankle Speedie | Toshi

Organic Baby Socks Ankle Speedie | Toshi

Sale price$11.99

Organic Socks Ankle Marle Blossom | Toshi

Organic Socks Ankle Marle Blossom | Toshi

Sale price$11.99

Organic Baby Socks Ankle Maple Leaves | Toshi

Organic Baby Socks Ankle Maple Leaves | Toshi

Sale price$11.99

Organic Baby Socks Ankle Lavandula | Toshi

Organic Baby Socks Ankle Lavandula | Toshi

Sale price$11.99

Organic Baby Socks Ankle Big Diggers | Toshi

Organic Baby Socks Ankle Big Diggers | Toshi

Sale price$11.99

Organic Socks Ankle Marle Midnight | Toshi

Organic Socks Ankle Marle Midnight | Toshi

Sale price$11.99

Organic Socks Ankle Marle Jade | Toshi

Organic Socks Ankle Marle Jade | Toshi

Sale price$11.99

DAISY BOW/CLIP

Sale price$11.99

Organic Cotton Noelle Bow - Irina Fig | Jamie Kay

Organic Cotton Noelle Bow - Irina Fig | Jamie Kay

Sale price$12.99

Organic Cotton Bow - Petite Fleur Antler - OS | Jamie Kay

Organic Cotton Bow - Petite Fleur Antler - OS | Jamie Kay

Sale price$12.99

Organic Cotton Bow - Madeline Lane Storm - OS | Jamie Kay

Organic Cotton Bow - Madeline Lane Storm - OS | Jamie Kay

Sale price$12.99

Organic Cotton Bow - Goldie Quail | Jamie Kay

Organic Cotton Bow - Goldie Quail | Jamie Kay

Sale price$12.99

Organic Cotton Bow - Pansy Floral Mist | Jamie Kay

Organic Cotton Bow - Pansy Floral Mist | Jamie Kay

Sale price$12.99

Organic Cotton Bow - Elenore Pink Tint | Jamie Kay

Organic Cotton Bow - Elenore Pink Tint | Jamie Kay

Sale price$12.99

Organic Cotton Headband - April Floral Mauve | Jamie Kay

Organic Cotton Headband - April Floral Mauve | Jamie Kay

Organic Cotton Headband - April Floral Mauve | Jamie Kay

Sale price$17.99

Organic Cotton Headband - April Eggnog | Jamie Kay

Organic Cotton Headband - April Eggnog | Jamie Kay

Organic Cotton Headband - April Eggnog | Jamie Kay

Sale price$17.99

Organic Cotton Headband - Rosalie Fields Bluefox | Jamie Kay

Organic Cotton Headband - Rosalie Fields Bluefox | Jamie Kay

Sale price$17.99

Organic Cotton Fine Rib Headband - Luna Marle | Jamie Kay

Organic Cotton Fine Rib Headband - Luna Marle | Jamie Kay

Sale price$17.99

Organic Cotton Headband - Rosalie Field Raindrop | Jamie Kay

Organic Cotton Headband - Rosalie Field Raindrop | Jamie Kay

Sale price$17.99

Organic Cotton Headband - Petite Fleur Antler | Jamie Kay

Organic Cotton Headband - Petite Fleur Antler | Jamie Kay

Sale price$17.99

Organic Cotton Headband - Pansy Floral Mist | Jamie Kay

Organic Cotton Headband - Pansy Floral Mist | Jamie Kay

Sale price$17.99

Organic Cotton Headband - Goldie Quail | Jamie Kay

Organic Cotton Headband - Goldie Quail | Jamie Kay

Sale price$17.99

Tulip bow clips | Mimi & Lulu

Tulip bow clips | Mimi & Lulu

Sale price$18.00

Organic Socks Knee Dreamtime Violet | Toshi

Organic Socks Knee Dreamtime Violet | Toshi

Sale price$19.99

Organic Socks Knee Dreamtime Fuschia | Toshi

Organic Socks Knee Dreamtime Fuschia | Toshi

Sale price$19.99

Organic Socks Knee Dreamtime Saffron | Toshi

Organic Socks Knee Dreamtime Saffron | Toshi

Sale price$19.99

Organic Socks Knee Dreamtime Pearl | Toshi

Organic Socks Knee Dreamtime Pearl | Toshi

Sale price$19.99

12 3…8

Newsletter

Sign up to our newsletter to receive exclusive offers.

E-mail

Footer menu

Search
Contact Us
Shipping Policy
Returns & Exchange Policy
Privacy Policy
Terms of Service

SHOP FOOTWEAR

What's up Buttercup is a family owned and operated children's boutique that stocks carefully curated items from around the world. Based in Cambridge, New Zealand we stock a wide range of beautiful products from birth to eight years.

© 2024 - What's Up Buttercup Powered by Shopify