{"title":"The Stash","description":null,"products":[{"product_id":"sofia-jumper-light-oatmeal-marle-jamie-kay","title":"Sofia Jumper - Light Oatmeal Marle | Jamie Kay","description":"\u003cp\u003e\u003cem\u003e100% Cotton \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWhy Cotton? Not only is it a more sustainable farming method, it doesn't contain any nasty chemicals which may irritate delicate skin. Jamie Kay source only the finest quality cotton to ensure providing your child with nothing but the best.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from 100% Cotton\u003c\/li\u003e\n\u003cli\u003eFor the most accurate garment color, we recommend referring to the flat lay image on a desktop computer\u003c\/li\u003e\n\u003cli\u003eMachine wash cold, delicate cycle. Do not tumble dry. 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We source only the finest quality cotton to ensure we are providing your child with nothing but the best.\u003c\/p\u003e\n\u003cp class=\"\"\u003eFor the most accurate garment colour, we recommend referring to the flat lay image on a desktop computer.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003eWe recommend a delicate wash in laundry bag. Please follow our care label, wash on cold and do not tumble dry.\u003c\/em\u003e\u003c\/p\u003e","brand":"Jamie Kay","offers":[{"title":"2Y","offer_id":52628037927224,"sku":"10089","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/C800F8EB-67AE-4BFB-95D2-0A9CC6AC08D1.jpg?v=1784171075"},{"product_id":"side-snap-bodysuit-lions-quincy-mae","title":"Side Snap Bodysuit - Lions | Quincy Mae","description":"\u003cp\u003eDress your little one in softness and comfort with the Side Snap Bodysuit - Lions by Quincy Mae. Crafted from velvety soft organic brushed cotton, this bodysuit is designed for maximum coziness and ease.\u003c\/p\u003e\n\u003cp\u003eHere's why you'll love this Side Snap Bodysuit - Lions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle on Skin:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMade from\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e, it offers a soft and breathable fit, perfect for your baby’s delicate skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Dressing:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWith side snaps along the inside and inseam, diaper changes are a breeze, while the fold-over hand mitts keep your little one snug and secure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdorable Design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFeaturing the sweet ‘lions’ all-over print on a natural background, it’s as cute as it is practical.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold for easy maintenance.\u003c\/li\u003e\n\u003cli\u003eTumble dry low to keep the fabric soft and cozy.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Quincy Mae","offers":[{"title":"3-6M","offer_id":52628039565624,"sku":"10044","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/QM007TUR-NATURAL-1_large_974f297f-587c-4552-a19c-a467e6ec171c.jpg?v=1783916210"},{"product_id":"tilly-suit-dragonfly-lily-nature-baby","title":"Ruffle Suit - Dragonfly Honey Print | Nature Baby","description":"\u003cp\u003eA sweet summer romper for little ones. With ruffle detail around the leg, and adjustable ties at the shoulders for the perfect fit. Made from 100% pure organic cotton, breathable for warm weather.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n\u003cli\u003eeasy snap domes\u003c\/li\u003e\n\u003cli\u003eruffle detail at leg openings\u003c\/li\u003e\n\u003cli\u003eadjustable tie straps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMachine wash in cold or warm water with environmentally friendly laundry detergent.\u003c\/p\u003e\n\u003cp\u003eTumble dry on low or line dry.\u003c\/p\u003e\n\u003cp\u003eDo not use fabric softener or bleach.\u003c\/p\u003e","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":52628039663928,"sku":"23251","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/0fb133802d53d409abd0661c15f53548a95b793b.jpg?v=1783818334"},{"product_id":"ribbed-long-sleeve-tee-amber-quincy-mae","title":"Ribbed Long Sleeve Tee - Amber | Quincy Mae","description":"\u003cp\u003eFeaturing our 'amber' hue.\u003c\/p\u003e\n\u003cp\u003eCare: Machine wash cold. Tumble dry low.\u003c\/p\u003e\n\u003cp\u003eMade of 92% cotton \/ 8% elastane.\u003c\/p\u003e","brand":"Quincy Mae","offers":[{"title":"3-6M","offer_id":52628039696696,"sku":"10064","price":42.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/QM011BER-AMBER-1.jpg?v=1783916053"},{"product_id":"reuben-pant-jasmine-tea-jamie-kay","title":"Reuben Pant - Jasmine Tea | Jamie Kay","description":"\u003cp\u003e\u003cstrong\u003eRueben Pant - Jasmine Tea\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cspan\u003e\u003c\/span\u003eRueben Pant in Jasmine Tea \u003cspan\u003e\u003c\/span\u003eis a beautifully classic corduroy piece for your little ones wardrobe. Featuring a ribbed texture, button closure, and two front pockets, these pants offer a relaxed fit in a warm, earthy brown tone perfect for layering through the cooler months.\u003c\/p\u003e\n\u003cp\u003eMade from 98% Cotton and 2% Elastane, this fabric blend offers breathability and gentle stretch for comfort and movement. Our corduroy range is dyed using rich tones, and we recommend washing before wear to remove any excess dye. All metal accessories are nickel-free for added safety and softness.\u003c\/p\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e98% Cotton, 2% Elastane\u003c\/li\u003e\n\u003cli\u003eRibbed corduroy texture in Jasmine Tea\u003c\/li\u003e\n\u003cli\u003eButton closure with two front pockets\u003c\/li\u003e\n\u003cli\u003eNickel-free metal accessories\u003c\/li\u003e\n\u003cli\u003eBreathable, durable and comfortable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eCare Instructions:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWash before wear, especially with dark colours\u003c\/li\u003e\n\u003cli\u003eDelicate wash in a laundry bag\u003c\/li\u003e\n\u003cli\u003eWash on cold\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eRefer to the flat lay image on desktop for the most accurate colour\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jamie Kay","offers":[{"title":"7Y","offer_id":52628039991608,"sku":"10048","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/JamieKay-August-2025-RuebenPant-JasmineTeaFront.jpg?v=1783822795"},{"product_id":"pixie-bonnet-spruce-quincy-mae","title":"Pixie Bonnet - Spruce | Quincy Mae","description":"\u003cp\u003e\u003cspan\u003eOrganic cotton brushed pixie bonnet with ties at neck.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eColor: Spruce\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCare: Machine wash cold. Tumble dry low.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade of 100% GOTS certified organic cotton\u003c\/span\u003e\u003c\/p\u003e","brand":"Quincy Mae","offers":[{"title":"3-6M","offer_id":52628040745272,"sku":"10156","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/p-36_0181ac7e-40de-4b9f-80dc-65da1b51495f-1.jpg?v=1783915967"},{"product_id":"penny-dress-tully-grey-jamie-kay","title":"Penny Dress - Tully Grey | Jamie Kay","description":"\u003cp\u003e\u003cspan\u003eOrganic Cotton Penny Dress - Tully Grey \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Organic Cotton Penny Dress – Tully Grey is a beautifully soft and lightweight piece, featuring a delicate floral print in soft blue and white tones. With short puff sleeves, a gathered waistline and a classic round neckline, this dress offers a timeless silhouette perfect for everyday wear or special occasions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from 100% organic cotton, the fabric is breathable and gentle on sensitive skin. Free from harsh chemicals, it’s a safe and soft choice for your little one. We source only the finest fibres to ensure lasting comfort and quality with every wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Features: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% organic cotton \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft floral print in blue and white \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePuff sleeves and gathered waistline \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight and breathable \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGentle on delicate skin \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eCare Instructions: Delicate wash in a laundry bag. Cold water only. Do not tumble dry. Follow care label instructions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the most accurate garment colour, we recommend viewing the flat lay image on a desktop computer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Jamie Kay","offers":[{"title":"3Y","offer_id":52628040876344,"sku":"10025","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/695431ca22a3a0ff81d79110_JamieKay-November-BlackFriday-2025-OrganicCottonPennyDress-TullyGrey-png-1.jpg?v=1783822846"},{"product_id":"organic-cotton-rib-bodysuit-snow-aster-oak","title":"Organic Cotton Rib Bodysuit - Snow | Aster \u0026 Oak","description":"\u003cp\u003e\u003cspan\u003eAster \u0026amp; Oak's snow rib bodysuit is made from the softest organic cotton rib. It is designed with comfort in mind and features signature natural coconut buttons along the chest. Mix and match it perfectly with any other garments for a cozy outfit!\u003c\/span\u003e\u003c\/p\u003e","brand":"Aster \u0026 Oak","offers":[{"title":"3-6M","offer_id":52630451978552,"sku":"10116","price":56.0,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":52630452011320,"sku":"10114","price":56.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/snow-rib-bodysuit-906545-1.jpg?v=1783736860"},{"product_id":"snow-rib-ruffle-dress-snow-aster-oak","title":"Snow Rib Ruffle Dress - Snow | Aster \u0026 Oak","description":"\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eSweet and playful, the Snow Ruffle Dress is beautifully soft and features gorgeous ruffles on the shoulders and skirt. With faux wooden buttons down the back, a gathered skirt and sleeves with elasticized cuffs, this dress is warm and comfortable to wear. Can be dressed up paired with lace knee high socks or tights for a special occasion outfit!\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559738\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoListParagraphCxSpMiddle\"\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e100% GOTS-certified organic cotton \u0026amp; natural dyes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoListParagraphCxSpMiddle\"\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCertification \u003cspan data-contrast=\"none\"\u003e#IDFL 010505\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoListParagraphCxSpMiddle\"\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAustralian owned \u0026amp; designed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoListParagraphCxSpLast\"\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEthically \u0026amp; sustainably made in our GOTS-certified factory in India\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"accordion__body\" id=\"description-1\" data-accordion-body=\"\"\u003e\n\u003cp\u003eCold, gentle machine wash with similar colours or hand-wash according to tags. Line dry inside out - Not in direct sunlight. DO NOT tumble dry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Aster \u0026 Oak","offers":[{"title":"6-12M","offer_id":52630452175160,"sku":"10043","price":69.99,"currency_code":"NZD","in_stock":true},{"title":"1YR","offer_id":52630452207928,"sku":"10049","price":69.99,"currency_code":"NZD","in_stock":true},{"title":"2YR","offer_id":52630452240696,"sku":"10096","price":69.99,"currency_code":"NZD","in_stock":true},{"title":"3YR","offer_id":52630452273464,"sku":"10101","price":69.99,"currency_code":"NZD","in_stock":true},{"title":"5YR","offer_id":52630452306232,"sku":"10102","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/snow-rib-ruffle-dress-756307.jpg?v=1783736813"},{"product_id":"dress-nina-waterfall-floral-jamie-kay","title":"Dress - Nina Watercolour Floral | Jamie Kay","description":"\u003cp\u003e100% Organic Cotton\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy organic cotton? It is better for your skin. Conventional cotton is made with chemicals which may irritate delicate skin. We source only the finest quality cotton to ensure we are providing your child with nothing but the best.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFor the most accurate garment colour, we recommend referring to the flat lay image on a desktop computer.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cem\u003eWe recommend a delicate wash in laundry bag. Please follow our care label, wash on cold and do not tumble dry.\u003c\/em\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Jamie Kay","offers":[{"title":"6-12M","offer_id":52630702227768,"sku":"10061","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/Nina_Watercolour_Floral.jpg?v=1783741456"},{"product_id":"bailey-top-pima-cotton-swan-jamie-kay","title":"Bailey Top Pima Cotton - Swan | Jamie Kay","description":"\u003cp\u003e\u003cspan\u003e- Bailey Long Sleeve top\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e- Swan colour\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 100% pima cotton\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Sweet frill sleeves and ruffle bottom\u003c\/span\u003e\u003c\/p\u003e","brand":"Jamie Kay","offers":[{"title":"6-12M","offer_id":52630704062776,"sku":"10063","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/66YfrAIl.jpg?v=1783822984"},{"product_id":"basil-jumper-lava-jamie-kay","title":"Basil Jumper - Lava | Jamie Kay","description":"\u003cp\u003eAn adorable dachshund dog on lava colored sweater.\u003c\/p\u003e\n\u003cp\u003eWhy cotton? Cotton is well known for its ability to breathe while keeping the body nice and warm. We source only the finest quality cotton to ensure we are providing your child with nothing but the best.\u003c\/p\u003e\n\u003ch2\u003eJamie Kay Basil Jumper In Lava\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMade from 100% cotton\u003c\/li\u003e\n\u003cli\u003eFor the most accurate garment color, we recommend referring to the flat lay image on a desktop computer\u003c\/li\u003e\n\u003cli\u003eMachine wash cold, delicate cycle. Do not tumble dry. Please follow the attached care label.\u003c\/li\u003e\n\u003cli\u003eAll garments are hand cut and have a tolerance of +\/- 1cm to 1.5cm\u003c\/li\u003e\n\u003cli\u003eDesigned in New Zealand, manufactured in India or China\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jamie Kay","offers":[{"title":"3-6M","offer_id":52630704488760,"sku":"10145","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/images-3.jpg?v=1783741642"},{"product_id":"bear-cardigan-tulip-jamie-kay","title":"Bear Cardigan - Tulip | Jamie Kay","description":"\u003cp\u003e\u003cstrong\u003eBear Cardigan - Tulip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cem\u003e100% Cotton\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eWhy cotton?\u003cbr\u003eCotton is well known for its ability to breathe while keeping the body nice and warm. Our knits are snuggly, soft and perfect for all seasons.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe source only the finest quality cotton to ensure we are providing your child with nothing but the best.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDelicate wash in a laundry bag.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease follow our care label, wash on cold and do not tumble dry.\u003c\/em\u003e\u003c\/p\u003e","brand":"Jamie Kay","offers":[{"title":"1Y","offer_id":52630704881976,"sku":"10139","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/images-4.jpg?v=1783823294"},{"product_id":"bear-knit-onepiece-wheat-marle-jamie-kay","title":"Bear Knit Onepiece - Wheat Marle | Jamie Kay","description":"\u003cp class=\"p1\"\u003e100% Cotton\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy cotton? 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Conventional cotton is made with chemicals which may irritate delicate skin. We source only the finest quality cotton to ensure we are providing your child with nothing but the best.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFor the most accurate garment colour, we recommend referring to the flat lay image on a desktop computer.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cem\u003eWe recommend a delicate wash in laundry bag. 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Not only is it a more sustainable farming method, it doesn't contain any nasty chemicals which may irritate delicate skin. 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We source only the finest quality cotton to ensure we are providing your child with nothing but the best.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eFor the most accurate garment colour, we recommend referring to the flat lay image on a desktop computer.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cem\u003eWe recommend a delicate wash in laundry bag. Please follow our care label, wash on cold and do not tumble dry.\u003c\/em\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Jamie Kay","offers":[{"title":"1YR","offer_id":52630710714680,"sku":"72178","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/4452\/0884\/files\/FleurTopEnchantedFloral_Front.jpg?v=1783817123"}],"url":"https:\/\/whatsupbuttercup.co.nz\/collections\/the-stash.oembed","provider":"What's Up Buttercup","version":"1.0","type":"link"}