Products

Skip to content

NOW OPEN AT 70 VICTORIA STREET CAMBRIDGE & 401 GREY STREET, MADE, HAMILTON EAST

CHILD + HOME + GIFT

What's Up Buttercup

NEW
Home
Gift
Confectionery Bar
Baby + Child
Shop by Size
- NB
- 0-3M
- 3-6M
- 6-12M
- 1YR
- 2YR
- 3YR
- 4YR
- 5YR
- 6YR
- 7YR
- 8YR
Brands
Gift Vouchers
Shop Sale by Size

Open account page Open search Open cart

NEW
Home
Gift
Confectionery Bar
Gift Vouchers

Country

Clothing

Singlets Bodysuits Tops Long Sleeve Tees Cardigans Jumpers Jackets Bottoms Bike Shorts Leggings Bloomers Shorts Track Pants Dresses & Skirts Swimwear Rompers & Overalls Onesies & Sleepwear Rainwear
Footwear

Converse Pretty Brave Vans Rainboots
Accessories

Headbands Booties & Mittens Bows & Clips Tights & Socks Hats & Beanies
Care

Bassinet Sheets Cot Sheets Wraps + Swaddles Blankets Comforters Night Lights Teething Solutions Bathtime
Toys

Soft Toys Wooden Toys Dolls Houses Dolls Maileg Games & Puzzles Arts + Crafts Bikes + Trikes
Jellycat

NB
0-3M
3-6M
6-12M
1YR
2YR
3YR
4YR
5YR
6YR
7YR
8YR

A-C

Alex & Ant Alimrose Animal Crackers Aster & Oak BIBS Burrow & Be Converse Crywolf Cuddle + Kind Current Tyed
D-K

Eve Girl French Country Frigg Goldie and Ace Hape Herschel Supply Co Huxbaby Jamie Kay Jellycat Jiggle & Giggle KaPow Kids Kinderfeets Kip & Co
L-O

Living Light Little Belle Nightlights Little People Big Dreams Love to Dream Maileg Mimi & Lulu MINIKID Mombella Mushie Muskhane Nature Baby Nana Huchy Ned Collections No Nasties Noralee Notting Hill Bear Olli Ella Organic Zoo
P-S

Paddington Bear Paola Reina Pintoy Pretty Brave Pure Mama Purebaby Quincy Mae Rylee + Cru Saben Sage x Clare Sophie Store Silver Linings Collective Silly Silas ST GOLIATH
T-Z

Therm Tikiri Tony’s Chocolonely Toshi Trybike Vans Wishbone Design Woolbabe Ziggy Lou

SALE NB
SALE 0-3M
SALE 3-6M
SALE 6-12M
SALE 1YR
SALE 2YRS
3YR SALE
4YR SALE
5YR SALE
6YR SALE
7YR SALE
8YR SALE
FOOTWEAR SALE

Cart

Your cart is empty

Sort by

Filters

Brand

Al.ive (6)

Alex & Ant (6)

Alimrose (18)

Alphabet Soup (2)

Animal Crackers (3)

Annabel Trends (26)

Aster & Oak (46)

Battat (10)

Bespoke Letterpress (14)

BIBS (4)

Blue Goose Imports (18)

BROSTE (2)

Burrow & Be (17)

Classic World (17)

Converse (17)

Crocodile Creek (14)

CRYWOLF (9)

Current Tyed (4)

Dear Ted (7)

Dimples (2)

Djeco (18)

EeBoo (2)

Eve Girl (6)

French Country (44)

Frigg (10)

Fruney (7)

Funny Mat (2)

GEORGE & EDI (11)

Goldie and Ace (13)

Hape (109)

Herschel Supply Co (13)

Hey Clay (21)

Hey Doodle (4)

Hommey (5)

Huxbaby (69)

Ida & Ish (9)

Jamie Kay (162)

Jellycat (79)

Jiggle & Giggle (21)

John Deere (11)

Kapow Kids (13)

Kinderfeets (5)

Kip & Co (41)

KONGES SLØJD (8)

Lamaze (7)

Lamington Socks (7)

Le Forge (4)

Le Toy Van (13)

Little Belle (6)

Little Linen (9)

Little People Big Dreams (3)

Living Light (20)

LLORENS SPAIN (3)

Maileg (24)

Mieredu (4)

Mombella (3)

Mr Consistent NZ (4)

Mudpuppy (2)

Mushie (13)

Nana Huchy (2)

Nature Baby (114)

Ned Collections (45)

Noralee (17)

Nordic Kids (2)

Not specified (2)

Olli Ella (9)

Pilbeam Living (5)

Pintoy (6)

Plants (10)

Pretty Brave (7)

Pure Mama (4)

Purebaby (5)

Quincy Mae (43)

Quut (3)

Raglan Chocolate (4)

Random Harvest (22)

Robert Gordon (28)

Rylee + Cru (16)

Saben (30)

Sage x Clare (49)

SHEEP-ish (4)

Shnuggle (3)

Silly Silas (25)

Silver Linings Collective (6)

Sophie Store (10)

Speedy Monkey (3)

ST GOLIATH (5)

Stray Willow (31)

The Fudge Cottage (3)

Therm (13)

Tiger Tribe (6)

Tikiri (4)

Tony's Chocolonely (7)

Toshi (89)

Trybike (6)

Twigseeds (9)

Vans (35)

Viva La Vulva (6)

Ziggy Lou (9)

Zookabee (5)

Price

$ to $

More filters

Accessories (6)

Art & Craft (13)

Arts & Crafts (22)

Baby Boys (37)

Baby Girls (30)

Backpack (9)

Bags (7)

Bath (9)

Bath Mat (6)

Bath Robe (4)

Bath Towels (5)

Bathtime (7)

Beach (4)

Bedding (10)

Bibs (8)

Bike Shorts (11)

Blanket (4)

Blankets (12)

Bloomers (10)

Bodysuits (52)

Booties (24)

Bottoms (114)

Bows and Clips (4)

Boys (5)

Boys (2-7) (8)

Candles (10)

Cardigans (8)

Chocolate (11)

Cocktail Mixers (3)

Confectionery (7)

Cushions (4)

Decor (17)

Diffuser (3)

Dolls (10)

Dolls Clothes (9)

dolls house (22)

DRESS (4)

Dresses and Skirts (54)

Dressing Gowns & Robes (5)

Dummies and Teething (17)

Earings (7)

Feeding (8)

Felt (4)

gift (94)

Gift (52)

Girls (18)

Girls (2-7) (7)

Glassware (6)

Gumboots (3)

Hair Accessories (10)

Hair Bow (3)

Handmade (9)

Hats & Beanies (57)

Headband (4)

Headbands (7)

Home (80)

Hooded Towels (7)

Jackets (9)

Jellycat (9)

Jewellery (6)

Jumpers (11)

kitchen (9)

Knitting (9)

Leggings (25)

long sleeve tees (7)

lucky lasts (25)

Maileg (24)

Mama (4)

Marbles (3)

Music (18)

Night Lights (9)

Onepiece (11)

Onesies & Sleepwear (16)

Overalls (15)

Photo Frames (6)

Plants (7)

Pots (4)

Pottery (28)

Puzzle (11)

Puzzles (19)

Rainboots (3)

Rainwear (21)

Rompers (9)

SALE (298)

Shoes (30)

Shorts (6)

Skincare (6)

Soft Toys (98)

Sweat Shirting Sets (4)

Swimwear (37)

Tights & Socks (71)

Tops (117)

Towels (11)

Toys (4)

Track Pants (6)

Trains (26)

Vases (32)

Wooden Toys (82)

Wraps & Swaddles (4)

Brand

Al.ive (6)

Alex & Ant (6)

Alimrose (18)

Alphabet Soup (2)

Animal Crackers (3)

Annabel Trends (26)

Aster & Oak (46)

Battat (10)

Bespoke Letterpress (14)

BIBS (4)

Blue Goose Imports (18)

BROSTE (2)

Burrow & Be (17)

Classic World (17)

Converse (17)

Crocodile Creek (14)

CRYWOLF (9)

Current Tyed (4)

Dear Ted (7)

Dimples (2)

Djeco (18)

EeBoo (2)

Eve Girl (6)

French Country (44)

Frigg (10)

Fruney (7)

Funny Mat (2)

GEORGE & EDI (11)

Goldie and Ace (13)

Hape (109)

Herschel Supply Co (13)

Hey Clay (21)

Hey Doodle (4)

Hommey (5)

Huxbaby (69)

Ida & Ish (9)

Jamie Kay (162)

Jellycat (79)

Jiggle & Giggle (21)

John Deere (11)

Kapow Kids (13)

Kinderfeets (5)

Kip & Co (41)

KONGES SLØJD (8)

Lamaze (7)

Lamington Socks (7)

Le Forge (4)

Le Toy Van (13)

Little Belle (6)

Little Linen (9)

Little People Big Dreams (3)

Living Light (20)

LLORENS SPAIN (3)

Maileg (24)

Mieredu (4)

Mombella (3)

Mr Consistent NZ (4)

Mudpuppy (2)

Mushie (13)

Nana Huchy (2)

Nature Baby (114)

Ned Collections (45)

Noralee (17)

Nordic Kids (2)

Not specified (2)

Olli Ella (9)

Pilbeam Living (5)

Pintoy (6)

Plants (10)

Pretty Brave (7)

Pure Mama (4)

Purebaby (5)

Quincy Mae (43)

Quut (3)

Raglan Chocolate (4)

Random Harvest (22)

Robert Gordon (28)

Rylee + Cru (16)

Saben (30)

Sage x Clare (49)

SHEEP-ish (4)

Shnuggle (3)

Silly Silas (25)

Silver Linings Collective (6)

Sophie Store (10)

Speedy Monkey (3)

ST GOLIATH (5)

Stray Willow (31)

The Fudge Cottage (3)

Therm (13)

Tiger Tribe (6)

Tikiri (4)

Tony's Chocolonely (7)

Toshi (89)

Trybike (6)

Twigseeds (9)

Vans (35)

Viva La Vulva (6)

Ziggy Lou (9)

Zookabee (5)

Price

$ to $

More filters

Accessories (6)

Art & Craft (13)

Arts & Crafts (22)

Baby Boys (37)

Baby Girls (30)

Backpack (9)

Bags (7)

Bath (9)

Bath Mat (6)

Bath Robe (4)

Bath Towels (5)

Bathtime (7)

Beach (4)

Bedding (10)

Bibs (8)

Bike Shorts (11)

Blanket (4)

Blankets (12)

Bloomers (10)

Bodysuits (52)

Booties (24)

Bottoms (114)

Bows and Clips (4)

Boys (5)

Boys (2-7) (8)

Candles (10)

Cardigans (8)

Chocolate (11)

Cocktail Mixers (3)

Confectionery (7)

Cushions (4)

Decor (17)

Diffuser (3)

Dolls (10)

Dolls Clothes (9)

dolls house (22)

DRESS (4)

Dresses and Skirts (54)

Dressing Gowns & Robes (5)

Dummies and Teething (17)

Earings (7)

Feeding (8)

Felt (4)

gift (94)

Gift (52)

Girls (18)

Girls (2-7) (7)

Glassware (6)

Gumboots (3)

Hair Accessories (10)

Hair Bow (3)

Handmade (9)

Hats & Beanies (57)

Headband (4)

Headbands (7)

Home (80)

Hooded Towels (7)

Jackets (9)

Jellycat (9)

Jewellery (6)

Jumpers (11)

kitchen (9)

Knitting (9)

Leggings (25)

long sleeve tees (7)

lucky lasts (25)

Maileg (24)

Mama (4)

Marbles (3)

Music (18)

Night Lights (9)

Onepiece (11)

Onesies & Sleepwear (16)

Overalls (15)

Photo Frames (6)

Plants (7)

Pots (4)

Pottery (28)

Puzzle (11)

Puzzles (19)

Rainboots (3)

Rainwear (21)

Rompers (9)

SALE (298)

Shoes (30)

Shorts (6)

Skincare (6)

Soft Toys (98)

Sweat Shirting Sets (4)

Swimwear (37)

Tights & Socks (71)

Tops (117)

Towels (11)

Toys (4)

Track Pants (6)

Trains (26)

Vases (32)

Wooden Toys (82)

Wraps & Swaddles (4)

0-3M Aqua Merino Cardigan + Hat Set | Ida & Ish

0-3M Aqua Merino Cardigan + Hat Set | Ida & Ish

Sale price$139.99

0-3M Blush Alpaca Romper | Ida & Ish

0-3M Blush Alpaca Romper | Ida & Ish

Sale price$129.99

0-3M Grey Alpaca Cardigan + Pants Set | Ida & Ish

0-3M Grey Alpaca Cardigan + Pants Set | Ida & Ish

Sale price$179.99

0-3M Peach Alpaca Cardigan + Hat + Booties Set | Ida & Ish

0-3M Peach Alpaca Cardigan + Hat + Booties Set | Ida & Ish

Sale price$159.99

0-3M Pickle Alpaca Bloomers + Hat + Booties Set | Ida & Ish

0-3M Pickle Alpaca Bloomers + Hat + Booties Set | Ida & Ish

Sale price$120.00

0-3M Pink Alpaca Bloomers + Hat + Booties Set | Ida & Ish

0-3M Pink Alpaca Bloomers + Hat + Booties Set | Ida & Ish

Sale price$120.00

0-3M Purple Hat + Booties Set | Ida & Ish

0-3M Purple Hat + Booties Set | Ida & Ish

Sale price$59.99

0-6M Pistachio Alpaca Cardigan + Hat + Booties Set | Ida & Ish

0-6M Pistachio Alpaca Cardigan + Hat + Booties Set | Ida & Ish

Sale price$159.99

12 Bottle Wine Crate | Blue Goose Imports

12 Bottle Wine Crate | Blue Goose Imports

12 Bottle Wine Crate | Blue Goose Imports

Sale price$149.00

12 Pen Fine Tip | Hey Doodle

12 Pen Fine Tip | Hey Doodle

12 Pen Fine Tip | Hey Doodle

Sale price$24.99

12 Pen Standard Tip | Hey Doodle

12 Pen Standard Tip | Hey Doodle

12 Pen Standard Tip | Hey Doodle

Sale price$24.99

12 Piece Mini Puzzle - Whale Wonder | Crocodile Creek

12 Piece Mini Puzzle - Whale Wonder | Crocodile Creek

Sale price$19.99

12-Piece Mini Puzzle - Shark City | Crocodile Creek

12-Piece Mini Puzzle - Shark City | Crocodile Creek

12-Piece Mini Puzzle - Shark City | Crocodile Creek

Sale price$19.99

1:16 Big Farm Tractor | John Deere

1:16 Big Farm Tractor | John Deere

Sale price$108.00

1:64 Hauler Semi - Yellow Truck

1:64 Hauler Semi - Yellow Truck

Sale price$40.00

Sold out

2 in 1 Pathfinder - Animals | Classic World

2 in 1 Pathfinder - Animals | Classic World

2 in 1 Pathfinder - Animals | Classic World

Sale price$42.00

2 Pack Derby Short Sleeve Bodysuit | Nature Baby

2 Pack Derby Short Sleeve Bodysuit | Nature Baby

2 Pack Derby Short Sleeve Bodysuit | Nature Baby

Sale price$59.95

2pc Lets Begin Canister Vehicles | Crocodile Creek

2pc Lets Begin Canister Vehicles | Crocodile Creek

Sale price$34.99

Save $36.00

3 pack jacquard tights - heart/aisuru/star | KONGES SLØJD

3 pack jacquard tights - heart/aisuru/star | KONGES SLØJD

Sale price$36.00

Regular price$72.00

3 Tier Metal Stand | French Country

3 Tier Metal Stand | French Country

Sale price$79.99

3-6M Cream Alpaca Cardigan + Hat + Booties Set | Ida & Ish

3-6M Cream Alpaca Cardigan + Hat + Booties Set | Ida & Ish

Sale price$159.99

36 Animal Wild Animals | Crocodile Creek

36 Animal Wild Animals | Crocodile Creek

Sale price$34.99

36-pc Puzzle: Dino Land | Crocodile Creek

36-pc Puzzle: Dino Land | Crocodile Creek

36-pc Puzzle: Dino Land | Crocodile Creek

Sale price$39.99

36-pc Puzzle: Discover Aotearoa | Crocodile Creek

36-pc Puzzle: Discover Aotearoa | Crocodile Creek

Sale price$39.99

36-Piece Floor Puzzle - Playful Pups | Crocodile Creek

36-Piece Floor Puzzle - Playful Pups | Crocodile Creek

Sale price$39.99

36pc Floor Puzzle Construction Zone | Crocodile Creek

36pc Floor Puzzle Construction Zone | Crocodile Creek

Sale price$39.99

36pc Floor Puzzle Jungle Friends | Crocodile Creek

36pc Floor Puzzle Jungle Friends | Crocodile Creek

Sale price$39.99

38cm Big Scoop Dump Truck | John Deere

38cm Big Scoop Dump Truck | John Deere

Sale price$50.00

4-Pack Pacifiers - Round Latex - Sunset Bliss | Frigg

4-Pack Pacifiers - Round Latex - Sunset Bliss | Frigg

Sale price$37.95

6-Pack Pacifiers - Round Latex - Blooming Love | Frigg

6-Pack Pacifiers - Round Latex - Blooming Love | Frigg

Sale price$49.95

A4 Linen Bound Art Sketch Journal - Waxflower | Bespoke Letterpress

A4 Linen Bound Art Sketch Journal - Waxflower | Bespoke Letterpress

A4 Linen Bound Art Sketch Journal - Waxflower | Bespoke Letterpress

Sale price$58.95

Abby Angel Bunny 48cm Ivory

Abby Angel Bunny 48cm Ivory

Sale price$79.99

Abri a Tricycle Mouse Red | Maileg

Abri a Tricycle Mouse Red | Maileg

Sale price$99.00

Save $29.50

ACACIA DROP CROTCH PANT | Kapow Kids

ACACIA DROP CROTCH PANT | Kapow Kids

Sale price$29.50

Regular price$59.00

Academie Short / Black | St Goliath Academie Short / Black | St Goliath

Academie Short / Black | St Goliath Academie Short / Black | St Goliath

Sale price$44.95

Save $29.97

ACADEMY HOODY - GREEN | Eve Girl

ACADEMY HOODY - GREEN | Eve Girl

Sale price$29.98

Regular price$59.95

Save $24.97

ACADEMY TRACKPANT - Pink | Eve Girl

ACADEMY TRACKPANT - Pink | Eve Girl

Sale price$24.98

Regular price$49.95

Save $24.97

ACADEMY TRACKPANT | Eve Girl

ACADEMY TRACKPANT | Eve Girl

Sale price$24.98

Regular price$49.95

Save $24.97

ACTIVE FLARE LEGGING | Eve Girl

ACTIVE FLARE LEGGING | Eve Girl

Sale price$24.98

Regular price$49.95

ACTIVITY MUSIC BABY DINO | KONGES SLØJD

ACTIVITY MUSIC BABY DINO | KONGES SLØJD

Sale price$94.99

ACTIVITY MUSIC HONEY | KONGES SLØJD

ACTIVITY MUSIC HONEY | KONGES SLØJD

Sale price$94.99

Activity Music Polar Bear - Multi | KONGES SLØJD

Activity Music Polar Bear - Multi | KONGES SLØJD

Sale price$94.99

Activity Spiral | Lamaze

Activity Spiral | Lamaze

Activity Spiral | Lamaze

Sale price$45.00

Adam Knit Jumper - Carter | Jamie Kay

Adam Knit Jumper - Carter | Jamie Kay

Sale price$56.99

Adventures At Sea | Djeco

Adventures At Sea | Djeco

Sale price$29.99

African Boy - 38cm | Miniland

African Boy - 38cm | Miniland

Sale price$55.00

Ahu The Orca | The Woodlands

Ahu The Orca | The Woodlands

Sale price$34.99

Save $25.00

Air Balloon Print Long Sleeve Top | Aster & Oak

Air Balloon Print Long Sleeve Top | Aster & Oak

Air Balloon Print Long Sleeve Top | Aster & Oak

Sale price$25.00

Regular price$50.00

12 3…38

Newsletter

Sign up to our newsletter to receive exclusive offers.

E-mail

Footer menu

Search
Contact Us
Shipping Policy
Returns & Exchange Policy
Privacy Policy
Terms of Service

ABOUT US

What's up Buttercup is a family-owned boutique offering a carefully curated selection of vibrant home décor, unique gifts, and an extensive range of children’s products. We bring you fun, quality items from around the world, perfect for adding a touch of personality to your space or finding that special gift. Visit us at one of our two locations: 401 Grey Street, Hamilton East (inside the Made Mezzanine) or 70 Victoria Street, Cambridge. We can’t wait to see you!

© 2025 - What's Up Buttercup Powered by Shopify