SHOP ALL

Skip to content

NOW OPEN AT 70 VICTORIA STREET CAMBRIDGE & 401 GREY STREET, MADE, HAMILTON EAST

What's Up Buttercup

NEW
Baby + Child
Brands

Open account page Open search Open cart

NEW

Country

Shop by Size

NB 0-3M 3-6M 6-12M 1YR 2YR 3YR 4YR 5YR 6YR 7YR 8YR
Clothing

Singlets Bodysuits Tops Long Sleeve Tees Cardigans Jumpers Jackets Bottoms Bike Shorts Leggings Bloomers Shorts Track Pants Dresses & Skirts Swimwear Rompers & Overalls Onesies & Sleepwear Rainwear
Footwear

Converse Pretty Brave Vans Rainboots
Accessories

Headbands Booties & Mittens Bows & Clips Tights & Socks Hats & Beanies
Care

Bassinet Sheets Cot Sheets Wraps + Swaddles Blankets Comforters Night Lights Teething Solutions Bathtime
Toys

Soft Toys Wooden Toys Dolls Houses Dolls Maileg Games & Puzzles Arts + Crafts Bikes + Trikes
Jellycat
Clearance

Footwear Sale Rainwear Sale SALE NB SALE 0-3M SALE 3-6M SALE 6-12M SALE 1YR SALE 2YR SALE 3YR SALE 4YR SALE 5YR SALE 6YR SALE 7YR SALE 8YR SALE 10YR

A-C

Alex & Ant Alimrose Animal Crackers Aster & Oak BIBS Burrow & Be Converse Crywolf Cuddle + Kind Current Tyed
D-K

Eve Girl Frigg Goldie and Ace Hape Herschel Supply Co Huxbaby Jamie Kay Jellycat Jiggle & Giggle KaPow Kids Kinderfeets Kip & Co
L-O

Little Belle Nightlights Little People Big Dreams Love to Dream Maileg Mimi & Lulu MINIKID Mombella Mushie Muskhane Nature Baby Nana Huchy No Nasties Noralee Notting Hill Bear Olli Ella Organic Zoo
P-S

Paddington Bear Paola Reina Pintoy Pretty Brave Quincy Mae Rylee + Cru Sage x Clare Silly Silas ST GOLIATH
T-Z

Therm Tikiri Toshi Trybike Vans Wishbone Design Woolbabe Ziggy Lou

Cart

Your cart is empty

Sort by

Filters

Brand

Alex & Ant (2)

Alimrose (4)

Animal Crackers (4)

Aster & Oak (39)

Battat (3)

BIBS (4)

Burrow & Be (16)

Carly Waddleton, Megan Salole (1)

Converse (8)

Crocodile Creek (6)

Cuddle + Kind (2)

Dear Ted (7)

Djeco (11)

Eve Girl (1)

Frigg (9)

Goldie and Ace (15)

Gund (1)

Hape (53)

Herschel Supply Co (9)

Huxbaby (48)

Ida & Ish (10)

Jamie Kay (69)

Jellycat (78)

Jiggle & Giggle (26)

Kapow Kids (17)

Kinderfeets (2)

Kip & Co (14)

KONGES SLØJD (4)

Lamaze (2)

Lamington Socks (7)

Lauren Hinkley Australia (2)

Le Toy Van (18)

Lily and George (1)

Little Belle (6)

LLORENS SPAIN (1)

Love to Dream (3)

Lullababy (1)

Maileg (17)

Miffy (3)

Mimi & Lulu (2)

Mombella (2)

Mushie (19)

Nana Huchy (6)

Nature Baby (112)

No Nasties (2)

Noralee (9)

Not specified (1)

Notting Hill Bear (2)

Oli and Carol (1)

Olli Ella (14)

Paddington Bear (1)

Pilbeam Living (3)

Pintoy (4)

Playground (1)

Pure Mama (6)

Qtoys (2)

Quincy Mae (24)

Rylee + Cru (9)

Sage x Clare (4)

Shnuggle (3)

Speedy Monkey (13)

Tender Leaf Toys (2)

Tiger Tribe (2)

Tikiri (1)

Tolo (1)

Toshi (46)

Vans (12)

Wishbone Design Studio (2)

Woolbabe (2)

Ziggy Lou (16)

Zookabee (6)

Price

$ to $

More filters

Accessories (1)

Backpack (7)

Bags (8)

Balance Bike (1)

Basket (1)

Bath (6)

Bath & Skincare (2)

Bath Mitt (1)

Bathtime (4)

Beach (1)

Beach Towels (1)

Bedding (8)

Bibs (15)

Bike Shorts (12)

Bikes (1)

Blanket (6)

Blankets (15)

Bloomers (5)

Bodysuits (42)

Booties (31)

Bottoms (74)

Bows and Clips (1)

Cardigans (10)

Children's Books (1)

Comforter (4)

comforters (2)

Comforters (1)

Cushions (2)

Decor (6)

Dolls (11)

dolls house (29)

Dresses and Skirts (44)

Dummies and Teething (18)

extra (2)

Feeding (11)

Hair Accessories (1)

Hair Clips (2)

Hairbrush (1)

Handmade (10)

Hats & Beanies (36)

Headband (1)

Headbands (1)

Helmet (1)

Hooded Towels (11)

Jackets (2)

Jeans (1)

Jumpers (9)

Knitting (10)

Leggings (12)

Lighting (2)

long sleeve tees (7)

Lunch box (1)

Maileg (17)

Make Up (1)

Mama (3)

Marbles (3)

Mittens (3)

Music (4)

Night Lights (9)

Nightlight (1)

Onepiece (11)

Onesies & Sleepwear (15)

Overalls (6)

Pillowcases (1)

Puzzle (3)

Puzzles (11)

Quilt Cover (1)

Rattles (2)

Rocking Horse (1)

Romper (1)

Rompers (12)

Shoes (9)

Shorts (3)

Singlets (1)

Skincare (3)

Sleeping Bag (4)

Snow Globe (1)

Soft Toys (98)

Sweat Shirting Sets (1)

Swimwear (5)

Tights & Socks (14)

Tops (66)

Toys (6)

Trains (12)

Wooden Toys (58)

wrap (4)

Wraps & Swaddles (11)

Brand

Alex & Ant (2)

Alimrose (4)

Animal Crackers (4)

Aster & Oak (39)

Battat (3)

BIBS (4)

Burrow & Be (16)

Carly Waddleton, Megan Salole (1)

Converse (8)

Crocodile Creek (6)

Cuddle + Kind (2)

Dear Ted (7)

Djeco (11)

Eve Girl (1)

Frigg (9)

Goldie and Ace (15)

Gund (1)

Hape (53)

Herschel Supply Co (9)

Huxbaby (48)

Ida & Ish (10)

Jamie Kay (69)

Jellycat (78)

Jiggle & Giggle (26)

Kapow Kids (17)

Kinderfeets (2)

Kip & Co (14)

KONGES SLØJD (4)

Lamaze (2)

Lamington Socks (7)

Lauren Hinkley Australia (2)

Le Toy Van (18)

Lily and George (1)

Little Belle (6)

LLORENS SPAIN (1)

Love to Dream (3)

Lullababy (1)

Maileg (17)

Miffy (3)

Mimi & Lulu (2)

Mombella (2)

Mushie (19)

Nana Huchy (6)

Nature Baby (112)

No Nasties (2)

Noralee (9)

Not specified (1)

Notting Hill Bear (2)

Oli and Carol (1)

Olli Ella (14)

Paddington Bear (1)

Pilbeam Living (3)

Pintoy (4)

Playground (1)

Pure Mama (6)

Qtoys (2)

Quincy Mae (24)

Rylee + Cru (9)

Sage x Clare (4)

Shnuggle (3)

Speedy Monkey (13)

Tender Leaf Toys (2)

Tiger Tribe (2)

Tikiri (1)

Tolo (1)

Toshi (46)

Vans (12)

Wishbone Design Studio (2)

Woolbabe (2)

Ziggy Lou (16)

Zookabee (6)

Price

$ to $

More filters

Accessories (1)

Backpack (7)

Bags (8)

Balance Bike (1)

Basket (1)

Bath (6)

Bath & Skincare (2)

Bath Mitt (1)

Bathtime (4)

Beach (1)

Beach Towels (1)

Bedding (8)

Bibs (15)

Bike Shorts (12)

Bikes (1)

Blanket (6)

Blankets (15)

Bloomers (5)

Bodysuits (42)

Booties (31)

Bottoms (74)

Bows and Clips (1)

Cardigans (10)

Children's Books (1)

Comforter (4)

comforters (2)

Comforters (1)

Cushions (2)

Decor (6)

Dolls (11)

dolls house (29)

Dresses and Skirts (44)

Dummies and Teething (18)

extra (2)

Feeding (11)

Hair Accessories (1)

Hair Clips (2)

Hairbrush (1)

Handmade (10)

Hats & Beanies (36)

Headband (1)

Headbands (1)

Helmet (1)

Hooded Towels (11)

Jackets (2)

Jeans (1)

Jumpers (9)

Knitting (10)

Leggings (12)

Lighting (2)

long sleeve tees (7)

Lunch box (1)

Maileg (17)

Make Up (1)

Mama (3)

Marbles (3)

Mittens (3)

Music (4)

Night Lights (9)

Nightlight (1)

Onepiece (11)

Onesies & Sleepwear (15)

Overalls (6)

Pillowcases (1)

Puzzle (3)

Puzzles (11)

Quilt Cover (1)

Rattles (2)

Rocking Horse (1)

Romper (1)

Rompers (12)

Shoes (9)

Shorts (3)

Singlets (1)

Skincare (3)

Sleeping Bag (4)

Snow Globe (1)

Soft Toys (98)

Sweat Shirting Sets (1)

Swimwear (5)

Tights & Socks (14)

Tops (66)

Toys (6)

Trains (12)

Wooden Toys (58)

wrap (4)

Wraps & Swaddles (11)

Hape Mars Launch Rail Set | Hape

Hape Mars Launch Rail Set | Hape

Sale price$129.99

Bartholomew Bear Bathrobe | Jellycat

Bartholomew Bear Bathrobe | Jellycat

Sale price$129.99

Bashful Bunny Giant - Cream | Jellycat

Bashful Bunny Giant - Cream | Jellycat

Sale price$549.99

Bashful Snow Tiger Original | Jellycat

Bashful Snow Tiger Original | Jellycat

Sale price$62.99

Cranberry Octopus Large | Jellycat

Cranberry Octopus Large | Jellycat

Sale price$159.99

Cranberry Octopus Little | Jellycat

Cranberry Octopus Little | Jellycat

Sale price$87.99

Christmas Jellycat Jack | Jellycat

Christmas Jellycat Jack | Jellycat

Sale price$129.99

Merry Mouse | Jellycat

Merry Mouse | Jellycat

Sale price$80.96

Winter Warmer Pippa Black Labrador | Jellycat

Winter Warmer Pippa Black Labrador | Jellycat

Sale price$119.00

Bashful Bunny with Pencil | Jellycat

Bashful Bunny with Pencil | Jellycat

Sale price$59.99

Bashful Blush Bunny Original | Jellycat

Bashful Blush Bunny Original | Jellycat

Sale price$59.99

Blossom Bashful Cream Bunny | Jellycat

Blossom Bashful Cream Bunny | Jellycat

Sale price$59.99

Blossom Bashful Cherry Bunny | Jellycat

Blossom Bashful Cherry Bunny | Jellycat

Sale price$59.99

Amuseables Pear | Jellycat

Amuseables Pear | Jellycat

Sale price$59.99

Bashful Luxe Bunny Juniper | Jellycat

Bashful Luxe Bunny Juniper | Jellycat

Sale price$79.99

Bashful Black & Cream Puppy | Jellycat

Bashful Black & Cream Puppy | Jellycat

Sale price$59.99

Bashful Blue Bunny | Jellycat

Bashful Blue Bunny | Jellycat

Sale price$59.99

Bashful Black & Cream Puppy - Little | Jellycat

Bashful Black & Cream Puppy - Little | Jellycat

Sale price$39.99

Hank Hamster | Jellycat

Hank Hamster | Jellycat

Sale price$72.99

Spring Blossom Sun Hat | Kapow

Spring Blossom Sun Hat | Kapow

Sale price$54.00

Beaded Raindrop | Speedy Monkey

Sale price$17.99

Maracas| Speedy Monkey

Maracas| Speedy Monkey

Sale price$17.99

Birthday Tea Set | Speedy Monkey

Birthday Tea Set | Speedy Monkey

Sale price$79.99

Flowers Cottage with Starter Set | Speedy Monkey

Flowers Cottage with Starter Set | Speedy Monkey

Sale price$249.99

Stylish Picnic Basket| Speedy Monkey

Stylish Picnic Basket| Speedy Monkey

Sale price$79.99

Popsicle Bars| Speedy Monkey

Popsicle Bars| Speedy Monkey

Sale price$24.99

Ice Cream Shop | Speedy Monkey

Ice Cream Shop | Speedy Monkey

Sale price$48.99

Coffee Machine | Speedy Monkey

Coffee Machine | Speedy Monkey

Sale price$49.99

Bus Pounding Bench | Speedy Monkey

Bus Pounding Bench | Speedy Monkey

Sale price$59.99

Blender | Speedy Monkey

Blender | Speedy Monkey

Sale price$48.99

Car Display Case w/6 Vehicles | Speedy Monkey

Car Display Case w/6 Vehicles | Speedy Monkey

Sale price$34.99

Car Transporter | Speedy Monkey

Car Transporter | Speedy Monkey

Sale price$59.99

House Shape Sorter w/8 blocks | Speedy Monkey

House Shape Sorter w/8 blocks | Speedy Monkey

Sale price$49.99

Colour Change Markers | Tiger Tribe

Colour Change Markers | Tiger Tribe

Sale price$14.99

Foil Art - Space Adventures | Tiger Tribe

Foil Art - Space Adventures | Tiger Tribe

Sale price$29.99

Ooh Fashion Big Dressing Room - Paper Dolls | Djeco

Ooh Fashion Big Dressing Room - Paper Dolls | Djeco

Sale price$29.99

Scratch Cards - Cosmic Mission | Djeco

Scratch Cards - Cosmic Mission | Djeco

Sale price$15.00

Tattoos - Aqua flor | Djeco

Tattoos - Aqua flor | Djeco

Sale price$12.99

Heroes vs villains | Djeco

Heroes vs villains | Djeco

Sale price$12.99

Stickers Garden 160pc | Djeco

Stickers Garden 160pc | Djeco

Sale price$8.99

6 Foam Markers | Djeco

6 Foam Markers | Djeco

Sale price$34.99

Adventures At Sea | Djeco

Adventures At Sea | Djeco

Sale price$29.99

Stickers - Create Animals | Djeco

Stickers - Create Animals | Djeco

Sale price$16.99

Stickers - Dinosaurs | Djeco

Stickers - Dinosaurs | Djeco

Sale price$8.99

Voodle Ltd 10 Magic Felt Tips | Djeco

Voodle Ltd 10 Magic Felt Tips | Djeco

Sale price$15.00

Voodle Ltd 10pce Felt Tip Brush Pens Pop Colours | Djeco

Voodle Ltd 10pce Felt Tip Brush Pens Pop Colours | Djeco

Sale price$29.99

Dress Up Magnetic Puzzle | Hape

Dress Up Magnetic Puzzle | Hape

Sale price$36.99

Lullababy 14" Baby Doll

Lullababy 14" Baby Doll

Sale price$50.00

12 3…18

Newsletter

Sign up to our newsletter to receive exclusive offers.

E-mail

Footer menu

Search
Contact Us
Shipping Policy
Returns & Exchange Policy
Privacy Policy
Terms of Service

SHOP FOOTWEAR

What's up Buttercup is a family owned and operated children's boutique that stocks carefully curated items from around the world. Based in Cambridge, New Zealand we stock a wide range of beautiful products from birth to eight years.

© 2024 - What's Up Buttercup Powered by Shopify